SELL WITH CONFIDENCE: 
The RARE Group Advantage

Selling your home is a significant milestone, and at RARE Group, we understand that it’s more than just a transaction—it’s a transition to your next chapter. Our approach combines luxury-level marketing, expert market insights, and personalized service to ensure your property achieves maximum value.

EVERY HOME IS A Luxury

At RARE Group, we believe that every home—whether it’s a luxury estate or a mobile home—deserves the same dedication to excellence. Luxury isn’t just about price; it’s about the experience and the level of care we bring to every listing.

Our approach ensures that every property benefits from:

 

- High-quality staging consultations to elevate its presentation.
- Professional photography and cinematic video tours to showcase its best features.
- Strategic marketing tailored to attract the ideal buyers.


We bring the same attention to detail and marketing expertise to every home, ensuring that all of our clients feel valued and their properties receive the exposure they deserve.

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OUR SPECIALTIES INCLUDE:

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LUXURY LISTINGS,

Local Focus

At RARE Group, we balance the prestige of luxury real estate with an intimate understanding of Calgary’s unique market. We also have knowledge and market expertise in the surrounding outskirts of Calgary including Airdrie, Canmore, Okotoks, and as far east as Strathmore, Alberta. Whether you're selling an executive home in a sought-after community or listing a charming family home in a hidden gem neighborhood, we adapt our approach to highlight what makes your property—and your community—special.

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DETACHED & SEMI-DETACHED HOMES

At RARE Group, we believe every home, at every price point, embodies its own form of luxury. We honor the dedication and hard work our clients have invested in homeownership by elevating every listing with the care and attention it deserves. Our commitment is to showcase your home and community in their best light, presenting them to the market with exceptional professionalism and unparalleled precision.

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ACREAGE EXPERTISE

Selling an acreage property comes with its own set of considerations, from zoning requirements to understanding land value and specialized buyer pools. We are skilled at marketing acreages effectively, helping buyers see the full potential of these unique homes.

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CONDO & TOWNHOME
MARKET SAVY

Calgary’s condo market is vibrant and fast-paced, requiring a unique approach to stand out. We excel at marketing condos with a focus on lifestyle, amenities, and value. Whether it’s a luxury high-rise or a boutique building, we know how to capture the attention of the right buyers.

RELOCATION SERVICES

Are you moving out of Calgary? We’ll connect you with our trusted network of relocation specialists and partner agents to ensure a smooth transition, no matter where life takes you.

 

THE RARE GROUP SELLING PROCESS:

 

INITIAL CONSULTATION:

We start with a personalized consultation to understand your goals, timeline, and expectations.

PRICING YOUR HOME:

Our in-depth and expert market valuation will pinpoint our pricing strategy which will be reviewed in the days prior to listing.

HOME PREPARATION:
From staging and decluttering to minor updates, we guide you through steps to maximize your home’s appeal and value.

CUSTOM MARKETING PLAN:

We craft a marketing strategy tailored to your property, leveraging traditional and innovative platforms to reach the right buyers.

MARKET LAUNCH:

WYour listing hits the market with a splash and always a luxurious flair (at all price points), showcased through engaging online campaigns, professional photography/video, social media, and targeted outreach

NEGOTIATIONS AND CLOSING CARE:
With our expert negotiation skills, we ensure you get the best terms and price for your property. We will also coordinate all final details, align you with the best in service providers from paperwork to possession day, ensuring a seamless closing experience.