ABOUT US
At RARE Group, we are passionate about redefining real estate in Calgary and its surrounding areas by setting a new standard of excellence. With a focus on delivering unparalleled service, innovative marketing strategies, and exceptional results across all price points, we strive to create a seamless and rewarding experience for every client.
Our dynamic team of professionals combines industry expertise with a deep understanding of Calgary’s diverse neighborhoods and market trends. We pride ourselves on guiding clients through the complexities of buying, selling, or investing with integrity, transparency, and a personalized approach tailored to meet their unique goals.
At the heart of RARE Group is a commitment to treating every property as its own form of luxury, ensuring it receives the care, attention, and marketing expertise it deserves. Whether leveraging cutting-edge technology to showcase listings, offering strategic guidance to maximize returns, or cultivating long-lasting relationships built on trust, we go above and beyond to exceed expectations.
With a proven track record of success and a reputation for excellence, RARE Group is more than a real estate team—we are your trusted partners in achieving your real estate dreams.
Let us help you navigate your next chapter with professionalism, passion, and the elevated service you deserve.
$172 M+
In Closed Transactions240+
Properties Sold- #1Ranked Social Media Real Estate Agent
- $700k+Average Listing Price
OUR CORE VALUES
At RARE Group, our mission is to provide an exceptional real estate experience rooted in values that inspire trust, loyalty, and confidence. We believe that our clients deserve a team that shares their aspirations and approaches every interaction with warmth, professionalism, and a commitment to excellence. Here’s what sets us apart:
We earn our reputation every day through relentless dedication to delivering unparalleled service. From our first conversation to the closing table and beyond, we hold ourselves to the highest standards, ensuring every transaction reflects the quality and care our clients expect. Excellence isn’t just what we aim for—it’s who we are.
Our Mission
To provide premium client service, luxurious marketing, and above all, results. We strive to educate and guide our clients as they navigate Calgary’s ever-changing market, maintaining open and frequent communication to uphold a high standard of excellence in the real estate world.you entrust to us. When it comes to buying or selling, we commit to providing you with the best information and resources available so that YOU are empowered to feel comfortable in making.
Our Achievements
Under the visionary leadership of our founder, Ruth Alexander, RARE Group has achieved over $160 million in closed transactions in a relatively short period, ranking among the top-performing real estate advisors globally. Our affiliation with REAL Broker | Luxury Division extends our reach to international buyers, enhancing our ability to connect clients with a global audience.
MEET OUR RARE TEAM
C. 403.969.0109
Ruth Alexander is a trailblazer in Calgary’s real estate market, celebrated for her passion, expertise, and unparalleled dedication to her clients.
With over $172 million in sales and recognition as Alberta’s #1 Real Estate Agent on Social Media by Property Spark, Ruth has mastered the art of combining innovative marketing with personalized service to deliver exceptional results. Her warm personality, paired with a direct and honest approach, ensures that clients receive thoughtful guidance and that every property is showcased to its fullest potential with maximum market exposure.
Ruth's deep knowledge of market trends and local insights is as crucial as her ability to truly listen to buyers’ wish lists, allowing her to find the perfect fit for each client’s unique vision. With a warm yet refined manner, Ruth delivers an elevated real estate experience that’s as enjoyable as it is effective.
She is also committed to handpicking a team of real estate professionals who reflect the same professionalism and integrity, ensuring every client benefits from the exceptional standards that define RARE Group.
Born into an entrepreneurial family and having owned and operated her own business, one might say that attention to detail, customer service, and people skills are in Kirsten’s DNA. With an innate passion for Interior Design, Kirsten is known for creating elegant and timeless interiors that reflect her client’s specific tastes and luxurious lifestyles.
Having spent years as Principal Project Manager and lead Interior Designer of a full-service Interior Design and Construction firm here in YYC, Kirsten specialized in transforming interiors, extensive renovations, and luxury custom home builds.
Passionate about the industry and grateful for the creative projects and her amazing clientele, Kirsten made the decision to expand on her love of homes and enter into the world of Real Estate. With both her drive and experience, she inherently knew she could flourish by leveraging her knowledge and skills to better assist both buyers and sellers.
Kirsten strongly believes that your home is your sanctuary and understands that a home is more than just a place to hang your hat… it’s where you make long-lasting memories.
Kirsten is committed to taking the time and extreme care in understanding her clients and their goals when it comes to buying or selling. Her caring and compassionate character make her a true RARE agent for all your real estate needs.
When not busy showing beautiful homes, Kirsten’s ‘favourites’ include:
kids: 2 grown that she’s convinced will never leave home | pets: fur baby named Dexter | love: her Peloton | food: anything farm to table | drink: full-body red | color: pink | heels or sneakers: both | music: country | favorite song: “let it be” by the Beatles
Chantel Chacon brings a sophisticated blend of operational expertise and a passion for real estate to her role as Licensed Transaction Coordinator & Client Care at RARE Group.
With a dynamic career rooted in the real estate industry and a newly acquired license, Chantel plays a pivotal role in ensuring the seamless execution of every transaction. As the Executive Assistant to Ruth Alexander, the visionary leader of RARE Group, Chantel’s meticulous attention to detail and commitment to excellence are key in driving the team’s success.
Chantel has cultivated a reputation for her ability to manage complex schedules, streamline operations, and uphold the highest standards of service. Whether coordinating client communications or overseeing daily operations, her focus remains on delivering an exceptional experience at every stage of the process.
Beyond her professional achievements, Chantel is a devoted mother to two grown daughters and the proud owner of two beloved dogs, Ellie and Bodhi. A true Calgarian with a playful spirit, Chantel may embrace the city’s winters in flip-flops, but she prefers to enjoy nature from the comfort of her home, ideally while indulging in a favourite rom-com or reality TV series.
RARE Group is thrilled to have Chantel’s exceptional expertise and leadership as part of the team. Her commitment to overseeing our clients’ largest investments with precision and care ensures every transaction is smooth, seamless, and handled with the utmost professionalism.
AREAS WE Serve
At RARE Group, we pride ourselves on offering unparalleled service across Calgary and its surrounding areas. Every client works primarily with one designated team member who takes the time to understand their unique needs and goals. To ensure seamless support, clients are also partnered with Ruth Alexander, providing the added benefit of having two experienced agents dedicated to their success. Whether it’s vacation time or an unexpected absence, you’ll always have someone you trust ready to assist—because we’ve got you covered.
We serve all quadrants of Calgary and the surrounding areas, including:
- Rural Rocky View County
- Foothills County
- Airdrie
- Chestermere
- Wheatland County
- Bighorn County
- Vulcan County
- Canmore