OUR MISSION

Our Mission is to provide premium client service, luxurious marketing, and above all, results. We strive to educate and guide our clients as they navigate Calgary’s ever-changing market, maintaining open and frequent communication to uphold a high standard of excellence in the real estate world.

Featured Listings 

Representing a Collection of Calgary's Finest Properties.

 

 

MEET THE FOUNDER

Ruth Alexander

Ruth Alexander is one of Calgary’s most trusted names in real estate, known for delivering unmatched results through a refined blend of strategic marketing, deep local expertise, and genuine client care.

 

With over $200 million in successful sales and the distinction of being Alberta’s number one Real Estate Agent on Social Media, Ruth has redefined what it means to work with a top-tier real estate professional.


Whether you're buying your dream home or preparing to sell your most valuable asset, Ruth brings a distinct advantage to the table. Her marketing mastery across every platform, expert negotiation, and a keen ability to read the market ensure your home is not just listed, but launched with precision and impact.


Clients describe Ruth as warm, honest, and exceptionally dedicated. She listens closely, communicates clearly, and delivers elevated service rooted in transparency, confidence, and results. Every property is thoughtfully prepared. Every buyer is carefully guided. No detail is ever overlooked.


As the founder of the RARE Group, Ruth has built a team of carefully selected professionals who mirror her commitment. 

 

 

 

MEET THE RARES

Ruth Alexander
Ruth Alexander

Licensed Realtor®️, Certified Luxury Home Marketing Specialist, Certified Real Estate Negotiation Expert

Kristi Rookes
Kristi Rookes

Licensed Realtor®️ & Certified Luxury Home Marketing Specialist

 

WHY CHOOSE RARE GROUP?

PROVEN EXCELLENCE

Since 2019, we have proudly guided countless families through their real estate journeys, achieving over $200 million in sales. This milestone reflects not just our success but the trust our clients place in us. Every transaction is a testament to our unwavering commitment to excellence, showcasing our ability to consistently deliver results in Calgary’s competitive real estate market.
CLIENT-CENTERED APPROACH
 
At the heart of everything we do is you—our client. We understand that real estate is deeply personal, so we take the time to listen, understand, and prioritize your unique goals. Whether buying your dream home or selling a cherished property, we tailor our services to meet your specific needs, ensuring an experience as seamless as it is rewarding.
PROFESSIONAL PRESENTATION

We believe first impressions matter—especially in real estate. Our dedication to professional presentation ensures every home we represent is showcased in its best light, using high-end marketing tools and techniques to captivate buyers. From staging to photography to strategic exposure, every detail is meticulously planned to leave a lasting impression.
 
PASSIONATE PARTNERSHIPS AND COLLABORATIONS

At the heart of everything we do is a commitment to building lasting partnerships rooted in loyalty, trust, and advocacy. Our team of passionate, authentic professionals works together with a shared goal: achieving remarkable results for you. By combining diverse expertise with a collaborative approach, we ensure your experience is guided, supported, and celebrated at every step—and long after the deal is done. More than your real estate team, we are your dedicated partners in success.
What Our Clients Are Saying

We had the absolute pleasure of working with Ruth Alexander and her incredible team at RARE Group for both the buying and selling of our home, and we couldn’t be happier with the experience! Ruth went above and beyond in every way, her expertise, dedication, and genuine care made the entire process seamless and stress-free. She truly exceeded any realty experience we’ve had before. Her attention to detail, market knowledge, social promotion, and commitment to her clients are unmatched. She took the time to understand our needs, provided insightful guidance, and ensured we felt confident in every decision. It’s no surprise that we’ve already recommended her to a family member who will be buying and selling this summer, and we wouldn’t hesitate to do the same for anyone looking for a top-tier real estate professional. If you're looking for a realtor who is not only knowledgeable but also deeply invested in her clients’ success, look no further than Ruth and her team at RARE Group. Thank you, Ruth, for making this such a positive and rewarding experience!

Sarah & Jeremy Verkley

OUR SERVICES

Expand the item below to see how the RARE Group can serve you on your real estate journey.

  • Finding the perfect property is both an art and a science, and we excel at both. From understanding your lifestyle and preferences to leveraging our market insights, we work tirelessly to match you with a home that feels like it was made just for you.

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Ruth Updates (7)
Ruth Updates (8)
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